Utopic topic, is a context specific performance, whose purpose is to create through disinhibition, the interruption of the automated human behavior in private spaces encouraged to binge. In this context, the experience of disinhibition we carried Contemplating, perceives the confrontation as a tool for compulsive consumption through aesthetic experience. In this way we create new sensory experiences in private spaces, which appear as public spaces, to attract the families to shop in comfort.